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(1950 – 1994; Italy) Moschino has been called the enfant terrible of Italian fashion and there is no presentation that fits best for this designer: in fact remained on the crest of the wave for only 10 years due to premature death, but however, marked the path of Italian fashion, with his being more common outside the box, with creations that are meant to parody and critique of that world.
Although his dream is to become a painter (in fact attended the Accademia di Brera in Milan), when he began working as an illustrator for Versace, changes course and thanks to the brand Cadette, where he works for a while time, refines his stylistic knowledge and is ready to debut in 1983, when he already shows something characterized by exaggeration, irony and perversion. According to him, he didn’t invent anything, but simply represented what was already existed in the twentieth century, adding only imagination and irony (remember the sheath dress with embroidered above the price or the top with one breast drawn as a trompe-l’ oeil, or shirts with many sleeves or with a single one): his clothes are extremely innovative and unusual, acting as a starting point for designers such as Jean Paul Gaultier.
Moschino reworks classic clothing, adding “irreverent” details like a suit with windmills instead of buttons, or skirts made entirely of ties, or T-shirt with the inscription “Moschifo”. Even his fashion shows are characterized by originality: models parade on their knees. Sometimes he dressed as a woman and takes pictures or sends his slips to the media as invitations to his shows.
After his death, his collaborator Rossella Jardini takes over and from the autumn of 1999 the brand is taken over by the Ferretti Group.